The first trusted vendor who builds a brokerage service for individuals’ many dimensions of contextual datastreams, with good privacy and security, will achieve unprecedented lock-in.

Location patterns in both geo and time, conjoined with 24/7 low-power sensor data streams (and incrementally adding the higher layers) will drive value creation and revenue sharing via context brokerage, if the whole data set and the data types that are being gathered are under user control and ownership.